Modernizing our most used account management page.
We set out to improve our checking account experience—the most-used page in our app—to better serve our users and catch up with competitor offerings.
Every design choice was driven by user needs, analytics, and our broader vision for a modern banking app.
Goals:
Feature-driven modernization.
User-centered approach.
High-impact redesign.
How our consumer survey revealed new opportunities to enhance our checking account redesign.
Goals:
Understand users’ account needs.
Meet business goals of growth, satisfaction, engagement, retention.
Identify high-impact improvements for our mobile-first experience.
By examining which features users interacted with most, I identified their key priorities. I then used these insights to structure the page hierarchy, ensuring the most frequently used actions were easily accessible and prominent.
Top account features by usage
Design validated through user choice.
To ensure our redesigned checking account experience truly met user needs, we launched an A/B test with 250 participants spanning a variety of age groups. Participants reviewed two design options, selected their preferred layout, and shared insights about their account habits, including the features they used most and the information they valued.
Key findings:
65% preference for option B
Task-focused layout
Clean and efficient UI
Current state
Future state - Option A
Future state - *winner* Option B
User insights integration
Modernization for business goals
Behavioral understanding
Feature consolidation & navigation
Designed and built by: Meghan Sousa
