Checking account

Led a data-driven redesign of the checking account experience using A/B testing and user behavior insights. Consolidated key features, improved navigation, and delivered a cleaner, modern UI that reduced user friction and aligned with broader app modernization goals.

1. Discovery

A/B testing

As part of our iterative design process, we tested two layout variations of the checking account page.

A/B testing revealed a 65% user preference for Option B, driven by its cleaner layout, top-level task actions, and minimal UI—resulting in a more intuitive, scannable experience aligned with user goals.

Competitive analysis

Reviewed other financial institutions to benchmark account management features.

Identified common UX patterns and industry standards.

Uncovered gaps and opportunities to improve and differentiate our experience.

Explore the A/B test

View A/B test results

3. Outcome & Impact

User insights integration

Applied A/B testing results directly to the final design, ensuring decisions were grounded in real user behavior and delivering a more intuitive experience.

Modernization for business goals

Redesigned the interface with a cleaner, more modern aesthetic to align with broader business objectives and ensure consistency with other recently updated pages as part of the app-wide modernization effort.

Behavioral understanding

Collected deeper insights into user goals and behaviors through targeted test questions, which informed decisions around layout and content hierarchy.

Feature consolidation & navigation

Unified related checking account features into a single experience and improved layout for easier access—reducing user friction and eliminating the need to search across the app for key tasks.

Meghan Sousa

Checking account

1. Discovery

A/B testing

Competitive analysis

2. A/B Designs

3. Outcome & Impact

Another one? You got it!

Manage my debit card

Account activity

IRA account opening

Useful links