How our first ever consumer survey revealed new opportunities to enhance our debit card management experience.

We launched our first consumer survey, reaching users across all markets over 3 weeks. By combining survey insights with complaint logs, we built a balanced understanding of user needs.

By analyzing debit card management features, we identified which actions users relied on most. I used these insights to shape the page hierarchy, prioritizing quick and easy access to the most frequently used features.

Before rethinking our debit card management experience, I conducted a competitive analysis across 13+ financial institutions and fintech apps using the Curinos digital banking analyzer platform.

These insights became the foundation of my design hierarchy, ensuring that the most-used actions were front and center while still leaving space for future enhancements. The analysis also gave me a benchmark for usability, helping me advocate with stakeholders for clearer copy, more intuitive navigation, and accessible design patterns.

I compiled these findings into a detailed usability report and presented it to product leadership. By combining evidence from real user behavior with clear design recommendations, I secured buy-in to make changes. I then redesigned the affected flows, addressing the issues directly and improving usability across key card management tasks.

This collaborative process created transparency and alignment, while giving the team a shared sense of ownership. It also provided a clear framework to balance user needs with business goals, ensuring the features we prioritized—like faster card activation and improved security settings—delivered the greatest value with the resources available.